Nick DePaula, The Vertical's shoe insider.
On the cusp of the Basketball Hall of Fame inductions, Vertical shoe insider Nick DePaula joins Adrian Wojnarowski to explore the sneaker legacies of Allen Iverson, Shaquille O'Neal and Yao Ming. The three transcendent stars have fascinating and intertwined legacies in the shoe industry, creating, maintaining and leaving legacies still resounding across the global landscape. Here are some key moments: 0:47: Iverson’s continued relevance in the sneaker industry five years after he last played in the league. 3:41: Iverson’s role as perhaps the greatest sneaker salesman in the NBA outside of Michael Jordan. 5:39: The trust into which Reebok put a large share of Iverson’s earnings. 7:05: The two signature moments that Reebok capitalized on the most. 8:57: How Iverson’s height and lifestyle made him relatable to the casual fan. 10:39: Reebok embracing Iverson’s personality and authenticity. 12:57: How Iverson and Kobe Bryant resonated differently in Philadelphia. 17:41: Could Iverson have a second wind as an endorser? 19:38: O’Neal disproving the idea that big men couldn’t sell shoes. 22:12: The financial impact of O’Neal’s move to Los Angeles. 23:25: O’Neal designing his own signature logo while in college. 26:20: Yao opening the Asian market to NBA stars. 29:22: The trend of NBA players signing deals with Chinese shoe companies. 32:32: The cumulative impact of this year’s Hall of Fame class on the sneaker industry.
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About The Show
Adrian Wojnarowski, the most dominant force in NBA reporting, brings you inside the league with The Woj Pod. Woj is probing the biggest newsmakers in the sport – from the commissioner, to general managers, coaches and star players – to bring listeners inside the processes, personas and stories that impact the NBA. Beyond longer sit-down interviews in our New York studios, Woj will deliver real-time podcasts with league personnel built around breaking news.