Erika Nardini: CEO, Barstool Sports

Erika Nardini: CEO, Barstool Sports

Suiting Up with Paul Rabil - September 17, 2018 - 44:24

Erika Nardini is the CEO of Barstool Sports, a hardcore New England sports fan (Go Coach Belichick...also a podcast guest), and one of the trailblazers of the internet. I'm lucky to call her a friend and mentor. Quick Erika snapshot: after changing her career trajectory out of school from legal to advertising (opting to take a $35K pay cut), she immediately became fascinated by the connections that people and brands could make online. With each creative campaign and team of workers (she talks about the value of "managing around" vs. "managing up"), she continued to climb the executive ladder, pushing branded content and internet advertising into a multi-billion dollar industry. With executive positions at MSN and Yahoo, she was then named the CMO of AOL, and in 2016 was brought over to Barstool Sports via her friends at Chernin Group. She's taken Barstool from 2 shows and 3 podcasts to one of the largest media companies in the modern era, attacking revenue at a clip that's unmatched -- featuring branded content, unique merchandise strategies, and PPV events. On the show, we discuss her road to CEO, management tips, predictions in media, and her stint as a college lacrosse net-minder. Suiting Up is a show that explores the psychology, playbook of tools, and strategies of the most influential people in sports, entrepreneurship, and entertainment.

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About The Show

An NCAA, professional, and international lacrosse champion, Paul Rabil splits his time between the gym and office, where he operates companies, oversees a lengthy investment portfolio, and cuts weekly video and audio content. Mashable said, "Talking to Rabil can feel more like a conversation with a business development executive than the average pro athlete." Suiting Up Podcast is an interview style show that explores the playbook of tools, skills, tips, and the psychology for success from some of the world's greatest athletes, entrepreneurs, and entertainers. Previous guests include Bill Belichick, Venus Williams, and Gary Vaynerchuk.

Hosted By

Paul Rabil
Paul Rabil