Sports Media with Richard Deitsch

The Future of Sports Viewership and Ratings

The Future of Sports Viewership and Ratings

Sports Media with Richard Deitsch - May 7, 2021 - 39:18

Episode 142 of the Sports Media Podcast features a conversation with Sports Media Watch founder and editor Jon Lewis and Sports Business Daily managing editor/digital Austin Karp. In this podcast, we discuss the three days of the NFL Draft averaging 6.1 million viewers and what that means; how the opening round’s 12.5 million average should be judged against the overall number; why Day 3 of the NFL Draft was down on viewership; analyzing NBC’s Kentucky Derby viewership numbers, which drew 14.5 million viewers for the race portion; what can be learned from the Derby in relation to upcoming jewel events; what Karp and Lewis’s expectations are for the NBA postseason and NHL postseason; whether the NBA Finals will be up over last year; the recent increase in NASCAR ratings; the upcoming Olympics in Tokyo and why both Lewis and Karp think the numbers will be down from 2016; what NBC can do to try to juice the Olympic viewership and much more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more.

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NBC News and MSNBC National Political Correspondent Steve Kornacki and The Athletic NFL reporter Tashan Reed

April 29, 2021 - 1:05:04
Episode 141 of the Sports Media Podcast features two guests. First up is Steve Kornacki, an NBC News and MSNBC national political...

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About The Show

The Sports Media Podcast with Richard Deitsch is a weekly show that features interviews with members of the sports media about their work, as well as roundtables with sports media reporters about television, digital, audio/radio, print, and other forms of media. You can read Richard’s work at The Athletic.

Hosted By

Richard Deitsch
Richard Deitsch