Sports Media with Richard Deitsch

The Future of Sports Viewership and Ratings

The Future of Sports Viewership and Ratings

Sports Media with Richard Deitsch - May 7, 2021 - 39:18

Episode 142 of the Sports Media Podcast features a conversation with Sports Media Watch founder and editor Jon Lewis and Sports Business Daily managing editor/digital Austin Karp. In this podcast, we discuss the three days of the NFL Draft averaging 6.1 million viewers and what that means; how the opening round’s 12.5 million average should be judged against the overall number; why Day 3 of the NFL Draft was down on viewership; analyzing NBC’s Kentucky Derby viewership numbers, which drew 14.5 million viewers for the race portion; what can be learned from the Derby in relation to upcoming jewel events; what Karp and Lewis’s expectations are for the NBA postseason and NHL postseason; whether the NBA Finals will be up over last year; the recent increase in NASCAR ratings; the upcoming Olympics in Tokyo and why both Lewis and Karp think the numbers will be down from 2016; what NBC can do to try to juice the Olympic viewership and much more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more.

Previous Episode

NBC News and MSNBC National Political Correspondent Steve Kornacki and The Athletic NFL reporter Tashan Reed

April 29, 2021 - 1:05:04
Episode 141 of the Sports Media Podcast features two guests. First up is Steve Kornacki, an NBC News and MSNBC national political...

Next Episode

James Andrew Miller on the end of Kenny Mayne at ESPN

May 14, 2021 - 30:42
Episode 143 of the Sports Media Podcast features a conversation with James Andrew Miller, the best-selling author of books on CAA, ESPN...

About The Show

The Sports Media Podcast with Richard Deitsch is a weekly show that features interviews with members of the sports media about their work, as well as roundtables with sports media reporters about television, digital, audio/radio, print, and other forms of media. You can read Richard’s work at The Athletic and hear his words at Sportsnet 590 The Fan in Toronto.

Hosted By

Richard Deitsch
Richard Deitsch