#1255 - CLASSROOM: Who Are “Your People”? Understanding Psychographics

#1255 - CLASSROOM: Who Are “Your People”? Understanding Psychographics

Side Hustle School - June 8, 2020 - 11:11

Your target market is more than just “millennials” or “women aged 34-39 living in the midwest.” Identifying the values and beliefs of your ideal customer can be much more powerful and effective.Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeau

Previous Episode

#1254 - Petal to the Metal: Sisters Start Blooming Jewelry Store

June 7, 2020 - 07:21
When two artistic sisters create floral resin jewelry, they start a budding side hustle that really puts the petal to the metal.What if...

Next Episode

#1256 - The Legally Blind, Six-Figure Supernatural Romance Author

June 9, 2020 - 07:24
When a legally blind archaeologist can’t find work, she becomes a writer instead … and goes on to earn multiple-six figures...

About The Show

A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.