Is 'niche' the future of—everything? With Gina Bianchini of Mighty Networks

Is 'niche' the future of—everything? With Gina Bianchini of Mighty Networks

Girlboss Radio with Sophia Amoruso - June 12, 2019 - 40:24

We often think of being “niche” as meaning “small.” But, as we learn on this week’s episode, building niche communities just *might* be the future of all media and businesses. To help us understand how the landscape of social networks and community-building has changed in recent years, Sophia Amoruso chats with Gina Bianchini, founder and CEO of Mighty Networks. Bianchini is an expert on network effects, what it takes to cultivate an audience and, perhaps more importantly, what it means to build a micro-community in 2019. Listen to learn why having a narrow focus is good for organic brand- and audience-building.To learn more about Mighty Networks, go to https://www.mightynetworks.com/Keep up with Gina Bianchini, follow her at https://twitter.com/ginabIf you have any questions or feedback on the show, get in touch: podcasts@girlboss.com

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Each week on Girlboss Radio, you'll hear honest conversations with trailblazing women. These women go deep on what it takes to build a successful career or grow a business with staying power—while living life on their own terms and navigating personal and professional curveballs. Expect hilarious, vulnerable, ~useful~ conversations that humanize the known, champion the unknown, and laugh a little at the absurdity of life. Hosted by Sophia Amoruso, CEO and founder of Girlboss and Neha Gandhi, editor in chief and COO of Girlboss.