The Effect of Organic Celebrity Endorsements on Small Businesses
This bonus episode is part of the Small Business Podference presented by Dell Technologies. As small business owners themselves, Emma and Julie wanted to put this topic in the context of their usual content: pop culture. In doing so, they examined how organic celebrity endorsements impact small businesses. They started with a discussion of some instances they’ve noticed themselves, and then got the chance to speak with three small business owners who have been directly impacted by these natural celebrity shoutouts. First, they spoke with Sarah Paiji Yoo, CEO and co-founder of eco-friendly cleaning brand, Blueland. In addition to being a Shark Tank success story, Blueland was notoriously (and organically!) tweeted about by Kim Kardashian West. They spoke to Sarah about the moment she saw that tweet, and the sales increase that transpired as a result of it. They also spoke with Merri Glecker, CEO & Owner of Kashwere - a lifestyle brand very close to Emma’s heart - about the boost experienced by being featured on Oprah’s favorite things. She recounted the phone call from Oprah, and what transpired in the following months. Lastly, they spoke with Jordan Nathan, Founder & CEO of Caraway Home, about his line of chemical free cookware and how influencer marketing has played into his business. *None of these small businesses paid to be included. They were all thoughtfully selected by Emma and Julie, based on their own fondness for and interest in the products.*
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About The Show
From the viral Instagram account @CommentsByCelebs comes the much awaited Comments By Celebs Podcast. Emma Diamond & Julie Kramer, the creative minds behind the account and self-proclaimed celeb experts, talk all things pop culture. Having a hard time keeping up with your favorite stars? They’re here to keep you informed. On Monday, Emma and Julie do a general pop-culture breakdown of everything that transpired in the last week. They come prepared with the facts, timelines, and analytical discussions - leaving you feeling like an expert. The second episode of the week is a ‘Kardashian Bonus Show,’ where Emma and Julie recap throwback and new episodes of KUWTK. The week’s last episode - dedicated to all things Bravo - is hosted by Emma and Isabel Greenberg, the third member of the CBC team. They break down any news in the Bravo world, as well as give detailed and analytical episode reactions. It’s your one stop shop for everything Bravo. Between the extensive research done for each episode and these women’s organic and close friendships, this is the perfect way to get completely caught up, while feeling like you’re hanging out with your friends.
