Jill on Money with Jill Schlesinger

The Art and Science of Social Media with Cynthia Johnson

The Art and Science of Social Media with Cynthia Johnson

Jill on Money with Jill Schlesinger - February 7, 2019 - 35:15

When it comes to the world of social media, I guess you could say that I see it as a necessary evil. While I do see the value in it, by no means have I perfected it. That said, there are people who dominate the social media landscape. They’re known as “influencers.” Today on the show we have one of the original influencers, Cynthia Johnson. With nearly two million Twitter followers, Johnson has become known as the go-to expert on all things branding when it comes to the various social media platforms. Hence the name of her newly released book, Platform: The Art and Science of Personal Branding. Platform is the why-to, how-to handbook for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. If you’ve ever wondered how your favorite influencers found their voices and built their audiences, you will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.Have a money question? Email me here.We love feedback so please leave us a rating or review in Apple Podcasts."Jill on Money" theme music is by Joel Goodman, www.joelgoodman.com.Connect with me at these places for all my content:http://www.jillonmoney.com/ https://twitter.com/jillonmoney https://www.facebook.com/JillonMoney https://www.instagram.com/jillonmoney/ https://www.youtube.com/c/JillSchlesinger https://www.linkedin.com/in/jillonmoney/ http://www.stitcher.com/podcast/jill-on-money https://apple.co/2pmVi50

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About The Show

Host Jill Schlesinger, CFP®, tackles sometimes uncomfortable and even controversial money and investing issues, without the financial jargon, to get to the heart of what’s important for anyone to know. Jill takes listener phone calls and interviews informative and entertaining guests each week to uncover surprising insights and provide actionable information so you can make the most of your money. Have a question? Email us at askjill at jillonmoney dot com.

Hosted By

Jill Schlesinger
Jill Schlesinger